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4 common misconceptions about experiential marketing

Experiential marketing is the procedure of constructing an experience for the customer as opposed to using traditional marketing methods. Creating an engaging experience for customers is a great method of connecting customers to your brand.

While experiential marketing was once thought of as a brand-new strategy for marketing brands, it is now established as an effective marketing technique which brands will continue to use going forward.

Bear in mind that for your experiential marketing activation to be successful, you will require experiential staffing that can deliver quality, enthusiasm, and knowledge to advocate for your brand and get you that all-important ROI (return on investment).

So, what are some common misconceptions about experiential marketing?

1. Experiential marketing only works for large organisations

This is definitely not true, as small businesses can also benefit. Larger companies with bigger budgets are not the only brands that can pull off successful experiential marketing events.

If you run a small business, you still have the capability of utilising experiential marketing, although you may have to approach the method from a slightly different angle. Depending on your brand’s particular circumstances and ambitions, you may wish to look closer at your local area as opposed to globally, as this could assist with getting you a better ROI.

With experiential marketing, your core focus should be on the quality of the consumers that you reach, as opposed to the quantity. If your budget is small, try targeting a specific demographic.

On top of this, as a small business, you could also attempt to partner with another local business to spread out the costs of experiential staffing and get you a better ROI. Furthermore, you might utilise your company’s headquarters to host the event as opposed to hiring out a venue.

2. Experiential marketing is a standalone event

This is certainly not the case, as experiential marketing also involves the exposure to attract audiences to the event itself, as well as interacting with customers after the event has ended. Interacting with customers before and after the event assists with increasing brand awareness as well as brand engagement.

In addition, experiential activations could be designed to travel to a range of locations with a similar notion. This demonstrates that experiential marketing is more than just a standalone event.

3. Experiential marketing is a brief craze

It’s true that experiential marketing has risen in popularity over recent years, but this doesn’t mean it is a trend which is going to pass by. Now that experiential marketing has been proven to be an effective marketing strategy, it has gained recognition in the industry and more brands are continuing to utilise it and will continue to do so for years to come.

By investing in good quality experiential staffing for your activation, you can deliver a truly special activation for your brand to help achieve that ROI you deserve.

4. Experiential marketing: is it worth it?

While there are various misconceptions out there about experiential marketing, you shouldn’t be put off from exploring this innovative and engaging marketing technique, which with the right experiential staffing, could help your business thrive.

Are you on the lookout for an agency that would be well-placed to help your brand extract the optimal experiential staffing ROI from your next campaign? If so, don’t be afraid to contact our BrandWarriors, who can be quickly on the case.


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