STARBUCKS SUMMER ROLLER RINK
THE BRIEF
Starbucks tasked us with creating a standout summer moment that resonated with Gen Z audiences discovering new, community-led hobbies. This initiative supported the campaign tagline, "Pour More Into Your Day."
Our objective was to spark meaningful social conversations, attract new audiences, and establish Starbucks as the go-to destination for refreshing summer beverages.
EXPERIENCE
Taking place in both London & Manchester, Starbucks fans enjoyed a 45-minute skate session on our custom-designed roller rink, complete with live music from top DJs Raymond, DJ R-Lo, and headline act Mercedes Benson.
To further enhance the experience, complimentary beverages from the new summer range were available via our branded Airstream—a perfect way to cool down after roller skating.
We enriched the brand experience with content-friendly backdrops, convex mirrors, and a branded retro photobooth, encouraging visitors to share their experiences on social media and create buzz. Whilst Starbucks Rewards Members had the chance to win limited-edition merchandise illustrated by Irish artist Gavin Connell.
The campaign exceeded targets, achieving a reach of over 12.5 million.
