Taking place in both London & Manchester, Starbucks fans enjoyed a 45-minute skate session on our custom-designed roller rink, complete with live music from top DJs Raymond, DJ R-Lo, and headline act Mercedes Benson.

To further enhance the experience, complimentary beverages from the new summer range were available via our branded Airstream—a perfect way to cool down after roller skating.

We enriched the brand experience with content-friendly backdrops, convex mirrors, and a branded retro photobooth, encouraging visitors to share their experiences on social media and create buzz.

The campaign exceeded targets, achieving a reach of over 12.5 million.