NOT YOUR TYPICAL AGENCY.
25 years of big ideas, brilliant people and unforgettable brand experiences.
From strategy and creative to production, staffing and execution, Tribe brings everything together under one roof.
Years of Experience:
25+
Years in the Industry
Clients Served:
320+
Satisfied Clients
Campaigns Delivered:
750+
Countries operated
5
Promo/Retail staff
2500
UK cities covered
76
FACTS & FIGURES
Our Track Record of Success
BIG IDEAS.
GREAT PEOPLE.
ONE TRIBE.
Be Part of Something Incredible
Challenging the ordinary, we use our expertise to dive into each campaign. Each experience is a chance to improve our offerings and surpass campaign goals.
Creating epic experiences that connect brands with consumers is at the core of everything we do.
Pop-ups. Projection mapping. VR. AR.
Way more.
Consumers are fully immersed in the experience, walking away wanting to continue the relationship.
WHERE IT ALL BEGAN.
From a one-bed flat in Clapham to catapulting some of the biggest brands in the world, Tribe's track record is one of hard work, grit, and determination. We grew and scaled whilst growing and scaling others.
Starting out with a lesser-known Starbucks to launch them into the burgeoning UK coffee scene of the late '90s, we've since seen success with industry leaders, SMEs and startups.
Now, we're one of the UK's major experiential marketing service providers, and we're extremely proud to say so. With our clients' goals and vision at the forefront of our work, we thrive on making that a reality.
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ONE TEAM.
EVERY STEP OF THE WAY.
Whether we’re delivering a local activation or a nationwide campaign, teamwork is at the heart of how we do things.
We want everyone to feel supported, heard and part of something bigger. That means regular check-ins, open conversations and honest feedback before, during and after every project.
And most importantly, we listen. If something can be better, we don’t just talk about it – we make it better.
OUR VALUES. HOW WE SHOW UP.
Transparency, inclusivity, and approachability are at the heart of what we do. Above all? Joy.
Creating experiences that make people smile is one of the most powerful marketing methods out there, and it's what we're all about.
Bringing the brightest and best talent to brands of all sizes, we're committed to transforming their events and empowering their messaging.
Making an impact - long-term.
BETTER FOR PEOPLE.
BETTER FOR
THE PLANET.
Progressively reducing the environmental impact of our operations is a must for Tribe. In particular, we focus on the amount of energy and water we consume, and the amount of waste we generate.
At both operational and project level, environmental considerations are continuously integrated into core business decision-making.
Identifying and implementing ways to conserve natural resources, use sustainable materials, prevent pollution, and reduce waste, continually.
THE TRIBE WAY
Right People, Right Time, Right Thinks
Tribe is an end-to-end experiential and events solution provider. We collaborate closely with our clients to understand their goals and vision, transforming these into engaging experiences through a variety of offerings.
We are the Experience Makers and we are our clients' Experiential Marketing agency of choice, highlighting the company's focus on crafting innovative and engaging experiences that foster meaningful connections between brands and consumers.
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INSIGHT
Getting into the crux of it all
Thanks to an array of cutting-edge research tools – providing unrivalled consumer data for marketing – everything we do is informed and powered by facts. Our expertise, experience, and intuition focus on your needs, guiding the conversation and getting it right from the outset.
Meaning? You get invaluable insights you can trust. It’s tried and tested & reliable.
But you’ve access to more than our skills.
With our data-driven experiential marketing, you’ve a wealth of knowledge at your fingertips and the statistics to back it up.
INSPIRE
Enjoyable, Memorable, Shareable
Every element of an experience is crafted with care, creating effective, engaging activations. You want experiences that leave a lasting impact. That cause participants to smile, to laugh, to tell all their friends and family for the days and weeks that follow.
Our creative team doesn’t just come up with enjoyable marketing events. It comes up with unique, immersive events that make people think. With our memorable experiential marketing, we drive traction during and after the event by creating a real buzz & pure moments of human engagement.
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CAPTURE
Think & Act Differently
The best moments don't stay in the room. We design every activation to be filmed, shared and talked about long after the day itself.
Our on-site content teams capture the energy as it happens: photography, short-form video, behind-the-scenes clips and real reactions. We pair your brand with the right creators and influencers, so the experience reaches audiences far beyond the people who were there.
IMPLEMENT
On Time, On Brief & On Budget
We make that happen. Hello, in-house. Adios, outsourced. Everything is done by our teams, keeping a tight rein on timeframe and exceeding expectations.
Our in-house experiential event production staff not only knows exactly what they’re doing, it’s what they thrive on. They provide the full-service experiential marketing package you need to feel valued, respected, listened to, and cared for.
Because everything is in-house, communication is quicker and clearer. Timeframes are adhered to. Simply give us your brief and we'll work the magic.
REPORT
Keeping you up to date
Tribe's bespoke, live dashboard contains all the core elements of a campaign. Updated with results and other relevant information captured as we progress, it allows us to quality control every campaign, continuously.
Even better: we can review this information at any time and examine achievements to date and optimisations for the future.
Our custom-made portal allows us to manage, brief, deploy and analyse all of our promotional campaigns in the most efficient way for our clients.
TRACK
You Need it, We've Got It!
Measure the impact of every campaign element with our state-of-the-art tracking tool. With campaigns happening in person, and the hubbub and excitement on the day, it can be hard for some companies to provide a reliable breakdown of the influence it had on consumers.
Not at Tribe.
Our cutting-edge tracking tool for experiential events gives you a full return on investment for immersive marketing.
Following each and every event or campaign, we follow up with a data-driven, thorough, and accurate report to track the reach, traction, and sales it achieved (if applicable).
FAQ
LET'S CREATE EXPERIENCES TOGETHER
SUMMER LOUNGE
Tribe created the Starbucks Summer Lounge, an immersive cold foam bar experience with product tastings and interactive moments designed to introduce new iced drinks and encourage social sharing.
STARBUCKS
DOLCE GUSTO
Tribe created an immersive 8m × 8m Nescafé Dolce Gusto Pressure Experts Studio inspired by its will.i.am partnership, inviting visitors to explore coffee flavours through interactive sensory experiences.
NESTLÉ
CK2
Tribe designed two Calvin Klein CK2 pop-up shops combining fragrance sampling, product discovery and social-media-powered interaction to introduce the gender-free scent.
COTY
ROLLER RINK
Tribe built bespoke Starbucks summer roller rinks with DJ performances, branded sampling and 45-minute skating sessions, creating an energetic, community-led experience for Gen Z audiences.
STARBUCKS
ICE CREAM
Tribe developed a mobile Alpro Ice Cream Parlour, inviting visitors to try plant-based ice cream and customise their desserts with a choice of toppings.
ALPRO
OLEATO
Tribe designed and produced distinctive Starbucks Oleato pop-up environments, using olive-green branding, immersive installations and coffee sampling to introduce the new range.
STARBUCKS
DAISY
To celebrate ten years of Marc Jacobs Daisy, Tribe created the immersive Daisy Garden: a sensory, grass-filled escape where visitors could discover and connect with the fragrance.
COTY
LAVENDER
Tribe celebrated Starbucks’ lavender drinks with lavender-clad Brand Warriors, bespoke bikes and flower giveaways, distributing 2,400 bouquets and over 1,000 samples across eight live days.
STARBUCKS
CHRISTMAS TRUCK
Tribe brought the iconic Coca-Cola Christmas Truck to life on tour with projection mapping, interactive experiences and festive messaging, creating memorable moments for families during the holiday season.
COCA-COLA
KITKAT POP-UP
Tribe provided specialist staff for the KitKat Chocolatory pop-up, helping visitors create personalised chocolate boxes with exclusive flavours and toppings and encouraging social sharing.
NESTLÉ
DEEP EUPHORIA
Tribe brought Calvin Klein Deep Euphoria to life through fragrance-focused experiential activity, helping shoppers explore the scent and engage with the brand.
COTY
BURBERRY GODDESS
Tribe created a Burberry Goddess fragrance activation featuring sensory discovery and branded experiences designed to introduce shoppers to the scent.
COTY
CAPITAL
Tribe brought Capital Radio to audiences with the Capital Cash Quiz, an interactive music trivia experience where fans competed for cash prizes and engaged with the station.
GLOBAL
ZERO CINEMA
Tribe created a Coca-Cola Zero Sugar outdoor cinema experience at British Summer Time, combining branded hospitality, vintage vehicles and chilled product sampling.
COCA-COLA
STARBUCKS HOLIDAYS
Tribe delivered Starbucks festive pop-ups featuring Festive Blend tastings, personalised drinks and Spin-to-Win activities to celebrate the holiday season.
STARBUCKS
COKE ZERO
Tribe toured a giant, fizzing Coca-Cola Zero Sugar bottle from British Summer Time to major UK cities, creating a standout sampling experience for the reformulated drink.
COCA-COLA
PUMPKIN SPICE
Tribe celebrated the Starbucks Pumpkin Spice season with an outdoor pop-up cinema, screening cult classics across three days and nine showings to connect fans with the brand’s autumn range.
STARBUCKS
STORE LAUNCH
Tribe built excitement for the TK Maxx flagship opening with a distinctive store hoarding, a Tree of Wisdom installation featuring 15,000 leaves and an interactive launch mechanic.
TK MAXX
FREESTYLE
Tribe created a two-day Coca-Cola Freestyle pop-up with drink sampling, interactive experiences and social sharing, helping introduce the machines and supporting app to new audiences.
COCA-COLA
CAMDEN BEACH
Tribe launched Coca-Cola Zero Sugar with a pop-up beach hut photo booth, chilled sampling and shareable animated GIFs, turning first tastes into social content.
COCA-COLA
NINJA
Tribe created a festive SharkNinja product experience for Amazon Treasure Truck, giving shoppers live demonstrations of kitchen appliances and exclusive promotional offers.
TREASURE TRUCK
AERO
Tribe developed a product trial experience for Nestlé Aero Mousse, creating indulgent treat moments designed to introduce the dessert and encourage shoppers to discover the range.
NESTLÉ
ARDBEG
Tribe created an Amazon Treasure Truck Halloween pop-up bar for Ardbeg, with theatrical whisky sampling and an interactive Scream for a Sample experience.
TREASURE TRUCK
AZERA
Tribe took Nescafé Azera on a 111-day sampling tour, with Brand Warrior baristas serving Italian-style coffee from a branded Piaggio bar at festivals, high streets and retail destinations.
NESTLÉ
CAPTURE THE NIGHT
Tribe built a bespoke Canon photography experience inside a shipping container, inviting visitors to capture low-light images and turn their photographs into personalised Christmas cards.
CANON
DIET COKE STUDIO
Tribe created the Diet Coke Studio for Clothes Show Live, inviting visitors to design their own bottles and take part in an interactive fashion-led brand experience.
COCA-COLA
EAT YOUR PUMPKIN!
Tribe brought Starbucks’ Eat Your Pumpkin message to life with an interactive pop-up and wood-fired pizza van, encouraging visitors to rethink pumpkin waste through seasonal food sampling.
STARBUCKS
EVENT
Tribe developed and delivered an engaging SportsAid SportsBall fundraising experience, bringing athletes, supporters and guests together around the charity’s mission to back emerging British sporting talent.
SPORTSAID
HAPPINESS
Tribe brought Coca-Cola’s Choose Happiness campaign to commuter stations with a Tweet for Happiness vending machine, combining social interaction, giveaways and branded moments.
COCA-COLA
HARRY POTTER
Tribe celebrated the Wizarding World of Harry Potter with a specially commissioned 3D Diagon Alley artwork, giving fans an immersive photo opportunity at major public locations.
UNIVERSAL STUDIOS
LEGO
To launch LEGO City Stuntz on Amazon, Tribe built an immersive LEGO world with a six-foot kinetic play table, interactive ramps and hands-on family activities designed to inspire creativity and product trial.
TREASURE TRUCK
NESTIVAL
Tribe created Nestival for Nestlé Health Science, designing and building immersive spaces for eight brand teams and delivering a coordinated programme of activities for an internal conference.
NESTLÉ
OASIS
Tribe launched Oasis Sours through high-volume festival sampling and playful photo experiences, inviting younger consumers to discover the new flavours and share their reactions.
COCA-COLA
OCULUS
Tribe created co-branded Amazon and Oculus Quest 2 launch stands, offering hands-on product discovery and QR-enabled shopping across three weekends in major retail centres.
TREASURE TRUCK
ONE PLUS
Tribe created a touring OnePlus brand activation featuring the 9 Series phone, hands-on product discovery, a Spin-to-Win wheel and an interactive selfie swing.
TREASURE TRUCK
PERNOD RICARD
Tribe delivered an Amazon Treasure Truck experience with Pernod Ricard, bringing a featured product offer to life through engaging live brand activity.
TREASURE TRUCK
PROFESSIONAL
Tribe launched the Nescafé Milano II coffee machine at the London Classic Car Show with an Exhibition of Innovation, combining a brand-history display, product demonstrations and virtual reality.
NESTLÉ
PROMO STAFFING
Tribe supported Starbucks with mobile brand experiences and promotional teams, including transforming ice-cream vans into branded coffee sampling vehicles for a nationwide tour.
STARBUCKS
PROMO STAFFING
Tribe supplied promotional staff for Coca-Cola campaigns, supporting sampling, live brand experiences and face-to-face consumer engagement across the UK.
COCA-COLA
PROMO STAFFING
Tribe has delivered 97 Nestlé campaign activations across 18 years, supplying trained promotional teams and experiential support for brands spanning beverages, confectionery and nutrition.
NESTLÉ
PURINA
Tribe brought Purina Gourmet Fisherman’s Delights to BBC Good Food Shows with a playful Feline Food Market, product sampling and a fishing game that supported a cat welfare charity.
NESTLÉ
RETAIL
Tribe recruited and managed dedicated Barbour Brand Consultants for John Lewis stores, overseeing candidate screening, interviews and store approvals to deliver knowledgeable retail representation.
BARBOUR
SAMSUNG
Tribe supported an Amazon Treasure Truck Samsung activation, creating opportunities for shoppers to discover featured technology and engage with exclusive product offers.
TREASURE TRUCK
