Alpro asked us to create a unique, interactive, premium activation to excite and encourage their target market to try - and to buy - Alpro Ice Cream.
The opportunity was to give consumers the chance to try something that they wouldn’t always treat themselves to. Alpro wanted to educate and inspire to indulge without the guilt on a more regular basis.
We created a mobile 'Alpro Ice Cream Parlour' - an interactive, personalised dessert bar, full of a range of delicious, healthy toppings that paired with different suggested flavours.
Consumers were encouraged to share their Alpro Ice Cream designs on social media to receive vouchers and treats with the #alproparlor branded hashtag, as well as sharing their friends' concoctions online for more vouchers.
135,000 samples distributed
Mon - Fri: 9am - 6pm