COCA-COLA CAMDEN BEACH
After months of research and development, Coca-Cola undertook their biggest product launch
in the UK for over a decade.
Our challenge was to support the launch of Coca-Cola Zero Sugar at Camden beach by creating trial opportunities celebrating the new, improved flavour.
We wanted to create a pop-up Coke Zero Sugar beach hut photo booth in which visitors could capture their first taste in a delicious animated GIF.
While they hung out with their friends, enjoying perfectly served beverages in the sunshine, consumers could share their animated GIFS via the branded hashtag #tastethefeeling.
Winners were then selected at random to appear on the screen and scoop Coca-Cola Zero Sugar beach-themed prizes.
54,000 Coca Cola Zero samples distributed, achieving 137% target.
Mon - Fri: 9am - 6pm