GLOBAL RADIO CAPITAL FM

BRIEF

Capital already have a really strong proposition that lands well with their target market.

This experiential activation was an opportunity to bring that proposition to life and get the Brand in front of people more regularly, allowing them to engage with a Brand they already know and love in a fun way.

They asked us to create a visually impactful, fun, cool, FOMO-inducing and engaging experiential activation that drives downloads of the Global Player App.

We needed to ensure this experience could be effectively toured across the UK and work in a multitude of environments, from inside shopping malls to large outdoor festivals.

EXPERIENCE

Consumers were invited to test their Hit Music knowledge in Capital’s Cash Quiz. Listeners all around the nation stepped up to one of our three podiums and competed against their mates for the chance to win cash!

Capital breakfast’s Roman Kemp, Vick Hope and Sonny Jay lined up some pop music questions and participants have only 5 seconds to choose the correct answer.

Three questions, three possible answers and the chance to win £100.

REACTION

Our UK tour has spanned 17 locations across 7 months and counting!

During this time we have had 4,823 participants, over 5,000 app downloads
and 30 lucky winners of £100 cash.