NESTLE CEREAL PARTNERS
We were asked by Nestlé to create a PR stunt that would be fame-driving, bringing #CerealLift to life.
The idea had to deliver shareable content for #CerealLift. To do this, we knew the stunt had to be a one-off - something only Nestlé Cereal Partners could do.
We worked with an illusionist to show how One More Bowl can give you a lift in the morning, devising an activation plan drawing on this as the creative platform.
We selected Waterloo Station as one of London’s busiest commuter hubs for the highest exposure opportunity. Our bespoke build, with its clever positioning, looked like any other part of the concourse. At peak rush hour, passers-by couldn't believe their eyes when they saw our stunt man levitate from his seat, enjoying a bowl of delicious Nestlé cereal.
In proximity to the station, after the stunt, a team of Cereal Lift Brand Warriors provided trial packs of cereal for people to take home.
Reach at the event was 350k with over 1.5 million video views online.
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