For many, the Christmas countdown begins at the first sight of the Coca-Cola Christmas truck in the iconic adverts on TV.Our challenge was to harness some of that magic to drive trial amongst families and teenagers during this most wonderful time of year.
We took the truck on tour, bringing it to life through innovative projection mapping and interactivity, to bring friends and families closer to a Christmas icon.
Consumers were given an exclusive glimpse of the interior of the truck, and could exchange messages with each other using the hashtag #HolidaysAreComing.
We took the truck on a 45 stop nationwide tour, delivering over 500k perfectly served samples along the way.
Mon - Fri: 9am - 6pm