CHRISTMAS TRUCK
BRIEF
For many, the Christmas countdown begins at the first sight of the Coca-Cola Christmas truck in the iconic adverts on TV.Our challenge was to harness some of that magic to drive trial amongst families and teenagers during this most wonderful time of year.
EXPERIENCE
We took the truck on tour, bringing it to life through innovative projection mapping and interactivity, to bring friends and families closer to a Christmas icon.
Consumers were given an exclusive glimpse of the interior of the truck, and could exchange messages with each other using the hashtag #HolidaysAreComing.
REACTION
We took the truck on a 45 stop nationwide tour, delivering over 500k perfectly served samples along the way.
CAMPAIGN IMAGES
UK Address: 124 City Road, Islington, London. EC1V 2NX
Phone: +44 207 702 3600
Email: info@tribeagency.co.uk
EU Address: Back-Upstraat 20
1033 NX, Amsterdam
Phone: +31(0) 20 581 6220
Email: info@tribeagency.be
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Opening Hours
Mon - Fri: 9am - 6pm
Saturday: Closed
Sunday: Closed