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COKE ZERO SUGAR

BRIEF

Coca-Cola Zero Sugar was re-launching in the UK with a new and improved taste.

EXPERIENCE

Kicking off at London’s British Summertime Festival, we took our giant Coca-Cola Zero Sugar bottle on a tour of the UK’s biggest cities.

The bottle was constantly filled with real, fizzing Coca-Cola Zero Sugar that was perfectly served on ice, creating a truly memorable sampling experience.

Consumers were also able to create their own video clip of themselves interacting with the giant bottle using our bespoke app.

REACTION

Over 4.5 million refreshed and impressed consumers in 177 cities and towns, nationwide.

CASE STUDY

View our video case study

CAMPAIGN IMAGES

LET'S CREATE EXPERIENCES
TOGETHER

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UK Address: 124 City Road, Islington, London. EC1V 2NX

Phone: +44 207 702 3600

Email: info@tribeagency.co.uk

EU Address: Back-Upstraat 20
1033 NX, Amsterdam

Phone: +31(0) 20 581 6220

Email: info@tribeagency.be

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Opening Hours

Mon - Fri: 9am - 6pm

​​Saturday: Closed

​Sunday: Closed

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