As a natural, healthy snack bar, Larabar wanted us to create a promotional environment that physically reflected the ethos of the brand, raising awareness of their range in a peaceful, rewarding way.
We designed and built a pop-up yoga studio environment that invited audiences to browse interactive brand story walls.
Here, they could learn about the origins and ingredients of the brand, sample the range, and take part in complimentary hair-braiding.
100% and above achieved on all targets
118% of designed bottles (5,326)
127% of wet samples (38,000)
Mon - Fri: 9am - 6pm