LARABAR
BRIEF
As a natural, healthy snack bar, Larabar wanted us to create a promotional environment that physically reflected the ethos of the brand, raising awareness of their range in a peaceful, rewarding way.
EXPERIENCE
We designed and built a pop-up yoga studio environment that invited audiences to browse interactive brand story walls.
Here, they could learn about the origins and ingredients of the brand, sample the range, and take part in complimentary hair-braiding.
REACTION
100% and above achieved on all targets
118% of designed bottles (5,326)
127% of wet samples (38,000)
CAMPAIGN IMAGES
UK Address: 124 City Road, Islington, London. EC1V 2NX
Phone: +44 207 702 3600
Email: info@tribeagency.co.uk
EU Address: Back-Upstraat 20
1033 NX, Amsterdam
Phone: +31(0) 20 581 6220
Email: info@tribeagency.be
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Mon - Fri: 9am - 6pm
Saturday: Closed
Sunday: Closed