We were asked to drive audiences to watch the new release Military Wives on Amazon Prime Video.
As the film features a group of women who find their voices in a community choir, we designed an immersive karaoke booth and performance stage.
Taking it to three busy train stations across the UK and featuring performances from a real life women's choir to inspire passers-by, we encouraged commuters to enter the booth and celebrate their own talents.
Brand Warriors distributed gift packages of tea bags and biscuits in branded wraps featuring links to the film on the app.
Thousands of photos were taken of more than 1,300 fans over 12 hours.
65% of these were downloaded within a fortnight of the experience, allowing a little magic to be shared through Twitter, Facebook and Instagram.
Mon - Fri: 9am - 6pm