Nescafé Dolce Gusto were looking to leverage their partnership with Wil.i.am and find new ways in which to encourage people to get creative with their coffee.
Our challenge was to provide consumers with an immersive experience that celebrated the four key product messages: pressure, quality, freshness and variety.
To do this, we needed to create an immersive and engaging experiential platform that fuses creativity and the enjoyment of the everyday into a true NDG coffee moment.
We created a pressure experts studio: a visceral, sensorial space in which consumers could apply the pressure and get creative with their coffee.
Within a modular 8x8 metre space, consumers were invited to select their pod of choice, then take it into the pressure zone. There, they were able to dial up the pressure to their tastebuds' content, as projections and music from Will.i.am matched the beat of the brew- giving each of them a true Nescafé Dolce Gusto moment to remember.
More than 50,000 new Nescafé Dolce Gusto coffee creatives recruited over six nationwide venues.
Mon - Fri: 9am - 6pm