Our challenge was to create a disruptive and engaging campaign that got people talking about the new store - before and after it opened.
Over 111 days - from the Hampton Court Festival to Golden Square during rush hour, from a Sainsbury's flagship to the famous Taste Festival - our team of Azera Brand Warrior Baristas served delicious, authentic Italian-style coffee from our Piaggio coffee bar.
The Piaggio, chalkboards, baristas and coffee-bean displays provided the perfect backdrop to showcase Azera's taste credentials, giving coffee lovers the chance to try the new Azera Instant Cappuccino range.
In one year, over 111 days, 157,000 cups of hot Azera coffee were served to Londoners.
743,600 coupons were given out regionally, and a total of 1.4 million coffee samples were shared with coffee lovers across the UK.
Mon - Fri: 9am - 6pm