NINJA

BRIEF

Amazon Treasure Truck approached us to create a Shark Ninja hub, amplifying the incredible offer available if you bought Shark Ninja on the promotional date via Amazon Treasure Truck.

Our challenge was to create a cosy, festive kitchen where consumers were able to experience the features of the Shark Ninja and some of its easy, tasty recipes; encouraging consumers to purchase through Treasure Truck with immediate collection and a great discount.

This experiential activation enabled the product to be displayed, demonstrated, and tasted - whilst also enabling the opportunity to speak to consumers about the Amazon Treasure Truck features.

EXPERIENCE

We wanted to give visitors a chance to experience how the Shark Ninja can improve and simplify their kitchen life by chopping, sautéing, blending and cooking food using many of the Auto-iQ programmes!

Consumers and shoppers at Westfield Stratford were able to take a rest bite from their last-minute Christmas shopping at the Amazon Treasure Truck Shark Ninja stand, where they could watch demonstrations of the Shark Ninja in action. Then were invited to try the finished dish for themselves.

REACTION

Our one-day activation saw a whopping 1,312 consumers engaging directly with it. A further 24,032 saw our stand throughout the day, increasing brand awareness hugely.