META
BRIEF
As part of our ongoing partnership with Amazon, we were tasked with creating an exclusive event to celebrate the launch of the new Oculus Quest 2.
EXPERIENCE
A co-branded stand provided multiple touchpoints of engagement - creating opportunities to shop for Oculus headsets and accessories online at Amazon using the scannable QR code technology displayed.
Across three weekends, visitors to Manchester Arndale, Birmingham Bullring and Westfield London had the opportunity to see the Oculus Quest 2 in action, exploring innovative technology and gaining access to exclusive Amazon offers in association with Treasure Truck. Large HD screens mirrored the VR graphics from inside of the headsets, showcasing the cinematic play being demoed in real-time.
REACTION
Over 15,000 visitors engaged with the pop-up and 1600 QR product codes were scanned, delivering an impressive conversion rate of 25%.
CAMPAIGN IMAGES
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Email: info@tribeagency.co.uk
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Email: info@tribeagency.be
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