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Optimum Nutrition, the world's best-selling protein powder, tasked us with developing nationwide brand awareness as part of their Amazon Treasure Truck campaign.

​With a desire to drive sales of the protein bar range via their Amazon partnership, Optimum Nutrition asked us to devise a live sampling campaign that delivered genuine connection with their target audiences, igniting fandom and sales through Amazon online. We knew that only the hyper-targeting of amateur athletes at the point of need would do.


We created a hyper-targeted, nationwide sampling campaign and a headline sponsorship at Spartan Races.

A regional tour with our 4x4: Our team of expert BrandWarriors visited gyms and fitness centres across London, Manchester, Birmingham, and Newcastle, putting Optimum Nutrition samples into the hands of Britain's hardest working amateur athletes.

​We took our fleet of branded Jeeps to every fitness hub we could think of. Running clubs, tennis courts, five a side pitches, gyms, outdoor HIIT workout spots, spin studios...

Spartan race days: getting right in the heart of the experience. One of the world's largest, most competitive amateur races, of course we were going to be strategically placed there with the campaign.

Our bold Optimum Nutrition tent was THE place to meet. Competitors captured their race experience in our 360 photo booth, and enjoyed a warm down session from our expert PT trainer. Obviously an Optimum Nutrition product was a welcome gift to revive their energy too.


Over 22,000 amateur athletes received Optimum Nutrition samples. 7,000 exclusive offers were purchased. 2023 will see our Spartan activation even bigger and better.


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UK Address: 124 City Road, Islington, London. EC1V 2NX

Phone: +44 207 702 3600


EU Address: Back-Upstraat 20
1033 NX, Amsterdam

Phone: +31(0) 20 581 6220


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​​Saturday: Closed

​Sunday: Closed

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