PERNOD

BRIEF

As part of an exclusive partnership with Amazon, Pernod Ricard wanted an immersive activation within the highly trafficked Westfield London for the busy Christmas gift buying season.

The space needed to be split focus; one area to provide a festive display and purchase mechanism for their Christmas gifting range, the other to promote and sample their Leaps and Bounds wine brand.

EXPERIENCE

We created an experience titled, 'Great Wines & Legendary Tales with Leaps & Bounds'. Sampling their Southern Australian Chardonnay and Shiraz, guests learned the amazing tales (or tails…) of the dogs that inspired the brand and discovered a range of ideal gifts for their friends and family.

We brought all the Christmas feels with a 7ft Douglas fir tree and a bespoke 3D, backlit brand scene, complete with twinkling lights to surround the display of their whisky, rum, and gin brands on offer.

On the other side, visitors were able to speak to the Leaps and Bounds wine experts to learn more about the range, then sample some of their top sellers whilst relaxing at the custom-made bar and seating.