PURINA

BRIEF

Purina Gourmet asked us to help them promote their new Fisherman’s Delights cat food, aimed at ‘cat connoisseurs’. We needed it to bring the brand to life and make it relevant to their consumer.

For these cat connoisseurs we created the ‘Feline Food Market’ – a high-quality street market representing quality and everyday convenience.

EXPERIENCE

We took the Feline Food Market to two BBC Good Food Shows, where a ‘Catch Your Own’ game encouraged consumers to fish for Fisherman’s Delights samples.

Gourmet donated £1 to a Cat’s Protection Charity for everyone who played the game. Participants could also enter a competition to win a high-quality food hamper (for humans).

REACTION

The stand was a hive of activity and generated a real buzz at both shows.

We saw a total of 109,000 people and handed out 23,809 Fisherman Delight samples.

The fishing game also generated £1,500 in donations for the Cat’s Protection charity.