SKYDIAMOND
RETAIL

BRIEF

Skydiamond make diamonds from the sky to protect the earth. Diamonds from the sun, wind, rain and CO2. Skydiamond partnered with iconic retailer Selfridges to launch their first ever pop up in May 2022.

EXPERIENCE

As partner agency, we provided skilled, trained, knowledgeable promotional staff to represent Skydiamond for a four-week campaign to drive awareness and sales.

As the world's ONLY sustainable diamond, communicating the story and messaging to the consumer was key to success.

In depth training, real time reporting, and evaluating performance continuously enabled us to reach pre-set KPIs.

REACTION

A very positive response from consumers came back: it was the right demographic and placement for pop up success in terms of brand awareness and sales.

Using our learnings, this pop up will now become a regular feature in partnership with Selfridges - and we'll continue to evolve with this exciting brand.