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NESTLE - YES!

BRIEF

With the launch of the brand-new snack bar range, YES!, in September 2018, we were tasked with helping Nestlé to push this launch into 2019.

​The YES! range focuses on no-compromise snacks that are both tasty and good for you. The full range is vegetarian, gluten-free, high in fibre and features two fruit-based vegan bars to cater to all dietary requirements. We were tasked with raising awareness and product credentials.

EXPERIENCE

We developed a targeted campaign strategy, taking an engaging experience to a wide variety of festivals - providing the target audience the chance to try the delicious range.

​We designed and produced a unique sampling stand which showcased the range of bars in a very natural setting.

​A social media competition element gave consumers the chance to win a retreat voucher worth £500, activated by them capturing a photo in front of the YES! sign and sharing it on Instagram with the hashtag ‘#LiveMoreYes’ to enter.

REACTION

We visited 6 festivals across the UK and distributed over 83,000 samples.

CASE STUDY

View our video case study

CAMPAIGN IMAGES

LET'S CREATE EXPERIENCES
TOGETHER

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UK Address: 124 City Road, Islington, London. EC1V 2NX

Phone: +44 207 702 3600

Email: info@tribeagency.co.uk

EU Address: Back-Upstraat 20
1033 NX, Amsterdam

Phone: +31(0) 20 581 6220

Email: info@tribeagency.be

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Opening Hours

Mon - Fri: 9am - 6pm

​​Saturday: Closed

​Sunday: Closed

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