NESTLE - YES!
With the launch of the brand-new snack bar range, YES!, in September 2018, we were tasked with helping Nestlé to push this launch into 2019.
The YES! range focuses on no-compromise snacks that are both tasty and good for you. The full range is vegetarian, gluten-free, high in fibre and features two fruit-based vegan bars to cater to all dietary requirements. We were tasked with raising awareness and product credentials.
We developed a targeted campaign strategy, taking an engaging experience to a wide variety of festivals - providing the target audience the chance to try the delicious range.
We designed and produced a unique sampling stand which showcased the range of bars in a very natural setting.
A social media competition element gave consumers the chance to win a retreat voucher worth £500, activated by them capturing a photo in front of the YES! sign and sharing it on Instagram with the hashtag ‘#LiveMoreYes’ to enter.
We visited 6 festivals across the UK and distributed over 83,000 samples.
Mon - Fri: 9am - 6pm