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ICE CREAM

THE BRIEF

Alpro asked us to create a unique, interactive, premium activation to excite and encourage their target market to try - and to buy - Alpro Ice Cream.

The opportunity was to give consumers the chance to try something that they wouldn’t always treat themselves to.

Alpro plant-based ice cream parfait served at a sampling event in Islington, London

ICE CREAM

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

Alpro asked us to create a unique, interactive, premium activation to excite and encourage their target market to try - and to buy - Alpro Ice Cream.

The opportunity was to give consumers the chance to try something that they wouldn’t always treat themselves to.

EXPERIENCE

We created a mobile 'Alpro Ice Cream Parlour' - an interactive, personalised dessert bar, full of a range of delicious, healthy toppings that paired with different suggested flavours.

Housed in a branded vintage ice cream van, the parlour toured busy locations, where our sampling team served free dairy-free ice cream and helped visitors build their own parfait just the way they liked it.

It gave people a reason to stop, a treat they wouldn't usually choose, and a taste of how good plant-based can be.

Smiling Alpro sampling staff member handing out free dairy-free ice cream
Alpro barista brand ambassador at a plant-based coffee sampling bar in London
Alpro branded vintage ice cream van at an outdoor sampling activation

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Model with bold black and gold face paint, creative campaign imagery by Tribe

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