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CAPTURE THE NIGHT

THE BRIEF

Canon had just launched their 'come and see' ATL campaign featuring breath-taking images captured in low light.

They asked us to produce an experience that gave people the opportunity to capture similar imagery themselves, using the latest Canon equipment, in a way that was aligned with the ATL campaign.

Canon brand ambassador coaching a guest on night photography in Brick Lane, London

CAPTURE THE NIGHT

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

Canon had just launched their 'come and see' ATL campaign featuring breath-taking images captured in low light.

They asked us to produce an experience that gave people the opportunity to capture similar imagery themselves, using the latest Canon equipment, in a way that was aligned with the ATL campaign.

EXPERIENCE

We created a bespoke shipping container containing a graffiti deer visitors could shoot in low light from a viewing platform.

We took the container to Shoreditch and Bluewater during Black Friday weekend, where our brand ambassadors coached visitors on night photography using the latest Canon cameras.

Visitors were able to have their images printed onto bespoke Christmas cards as well as sharing them socially, taking a little piece of the experience home with them.

Canon Capture The Night pop-up store with a red frame and reindeer in Bluewater shopping centre
Canon promotional staff member demonstrating a DSLR camera to a shopper at Bluewater
Canon cameras on display under red lighting in the Capture The Night pop-up

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