Celebrate the launch of the new LEGO City Stuntz range on Amazon with an interactive family focused event.
Our challenge was to provide an engaging opportunity for trial of the new LEGO City Stuntz range in the immediate aftermath of COVID when live events were just coming back to public spaces.
We created a crowd-stopping immersive LEGO world that felt fun, safe and authentic to a legendary brand.
When working with LEGO you know you have to go big, so we built a 6ft long kinetic play table featuring a real city scape made entirely out of LEGO. It housed ramps for visitors to create their own stunts with the toys and an electronic leader board for the kids (and grown ups!) to see how they fared against the competition.
In addition to the play table, we had multiple areas for visitors to play with the range and take the ultimate fan photo with a moving, talking LEGO City Stuntz rider prop.
Scannable QR codes across the display units drove purchases of the range on Amazon.co.uk and the entire range sold out over the weekend.
Mon - Fri: 9am - 6pm