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KITKAT POP-UP

THE BRIEF

KitKat wanted us to supply specialist staffing to a pop-up store located in Stratford, Westfield, which allowed consumers to enter a ‘chocolatory’ to purchase exclusive special edition KitKat flavours.

Our team needed to deliver a premium retail experience in one of the UK's busiest shopping centres, guiding every visitor through creating something personal.

Shopfront of the KitKat Chocolatory pop-up store at Westfield Stratford City

KITKAT POP-UP

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

KitKat wanted us to supply specialist staffing to a pop-up store located in Stratford, Westfield, which allowed consumers to enter a ‘chocolatory’ to purchase exclusive special edition KitKat flavours.

Our team needed to deliver a premium retail experience in one of the UK's busiest shopping centres, guiding every visitor through creating something personal.

EXPERIENCE

Visitors were offered the chance to create their own bespoke box, with the option of selecting up to three toppings including raspberries, chilli peppers and more.

Our specialist Chocolators guided customers through every step, from choosing their bar to adding the finishing touches, while keeping the queues moving and the atmosphere buzzing.

Customers have been posting their experiences and their chocolates on social media with the hashtag #kitkatchocolatory, turning every personalised box into shareable content.

Shoppers queuing inside the KitKat Chocolatory pop-up shop staffed by Tribe retail staff
Special edition KitKat bars displayed on a rose petal plinth inside the Chocolatory
KitKat Chocolatory specialist staff member adding toppings to a personalised chocolate bar

VIEW MORE WORK

Model with bold black and gold face paint, creative campaign imagery by Tribe

LET'S CREATE EXPERIENCES TOGETHER

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