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COKE ZERO

THE BRIEF

Coca-Cola Zero Sugar was re-launching in the UK with a new and improved taste.

Our challenge was to get it into as many hands as possible, giving people the chance to taste the difference for themselves in a way they wouldn't forget.

Giant inflatable Coca-Cola bottle at a Coke Zero Sugar festival sampling zone

COKE ZERO

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

Coca-Cola Zero Sugar was re-launching in the UK with a new and improved taste.

Our challenge was to get it into as many hands as possible, giving people the chance to taste the difference for themselves in a way they wouldn't forget.

EXPERIENCE

Kicking off at London’s British Summer Time Festival, we took our giant Coca-Cola Zero Sugar bottle on a tour of the UK’s biggest cities.

The bottle was constantly filled with real, fizzing Coca-Cola Zero Sugar that was perfectly served on ice, creating a truly memorable sampling experience.

Consumers were also able to create their own video clip of themselves interacting with the giant bottle using our bespoke app.

Festival-goers posing in a Coca-Cola Choosing happiness frame at V Festival
Festival-goer drinking a free Coca-Cola from a branded cup at a summer festival
Coke Zero Sugar promotional staff in red jackets cheering at a high-street sampling pitch

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