ZERO CINEMA

THE BRIEF

As part of Coca-Cola’s partnership with the British Summer Time series in Hyde Park, create a unique outdoor cinematic experience that will excite Londoners and bring the brand to life at British Summer Time.

Coca-Cola Presents Film Club outdoor cinema screen in Hyde Park, London

ZERO CINEMA

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

As part of Coca-Cola’s partnership with the British Summer Time series in Hyde Park, create a unique outdoor cinematic experience that will excite Londoners and bring the brand to life at British Summer Time.

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EXPERIENCE

There were plenty of opportunities to sample Coca-Cola Zero Sugar using branded cinema usherettes.

Staff wore clothing inspired by the new 'Taste the Feeling' campaign.

Two vintage red Chevrolets handed out samples of Coca-Cola Zero Sugar from the front car window.

Guests could also pick up a pack of branded Coca-Cola popcorn from one of our vintage style staff.

Entering through the cinema ‘Now Showing’ sign, attendees were given a hand stamp, received a Perfect Serve sample, and collected their branded headphones and blankets.

Large vintage signs framed the film screen with Hollywood style search beams.

We showed classic films such as Moulin Rouge during a balmy summer - the idea being that these cult classic films could be enjoyed at the nostalgic Americana drive-in cinema.

We created a VIP section which provided guests with deckchair seating in premium viewing spots as well as a reserved front row of red directors' chairs