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RETAIL

THE BRIEF

Both Barbour and John Lewis approached Tribe to provide an intelligent solution, jointly funded by both parties.

Barbour brand consultants on the shop floor beside Barbour jackets in a John Lewis store

RETAIL

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

Both Barbour and John Lewis approached Tribe to provide an intelligent solution, jointly funded by both parties.

EXPERIENCE

Tribe shortlisted a number of recruited candidates, conducting a rigorous first-round interview.

Then followed a face-to-face interview at Barbour HQ, plus a final John Lewis interview and store approval sessions at each of the John Lewis stores.

​A core team of Barbour Brand Consultants were selected and trained to work within 10 John Lewis stores, covering a total of 634 in-store days between AW14-AW16.

Barbour brand consultant helping a shopper choose a jacket in John Lewis
Barbour retail staff showing accessories to customers at a John Lewis display table
Barbour in-store brand consultant completing a sale at the John Lewis till

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