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DAISY

THE BRIEF

Marc Jacobs Daisy was celebrating its 10th year.

Our challenge was to create an experience that celebrated the timeless spirit of the fragrance, attracting the next generation of Daisy customers.

Guest holding a Daisy Marc Jacobs fragrance bottle at a London brand launch

DAISY

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

Marc Jacobs Daisy was celebrating its 10th year.

Our challenge was to create an experience that celebrated the timeless spirit of the fragrance, attracting the next generation of Daisy customers.

EXPERIENCE

We created 'The Daisy Garden': a sensorial paradise in which girlfriends can spend precious time together.

We built a grass-laden dome into which consumers could escape to enjoy the tranquil scent of this timeless fragrance.

Inside, daisy-filled displays showcased the fragrance, while a flower wall and an instant photo wall gave visitors the perfect backdrop to capture the moment and share it with friends.

Daisy Marc Jacobs perfume bottles and white daisies on a display table at the pop-up
Instant photo wall on a grass backdrop at the Daisy Marc Jacobs experiential event
Guests posing in front of the Daisy Marc Jacobs flower wall at the London pop-up

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