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DEEP EUPHORIA

THE BRIEF

When Calvin Klein announced the release of the latest addition to their Euphoria collection, they asked us to get involved with its campaign. The concept behind the fragrance is to unlock fantasies and embody sensuality.

Calvin Klein Deep Euphoria black pop-up structure outside a London shopping centre

DEEP EUPHORIA

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

When Calvin Klein announced the release of the latest addition to their Euphoria collection, they asked us to get involved with its campaign. The concept behind the fragrance is to unlock fantasies and embody sensuality.

EXPERIENCE

We created the tunnel of deep euphoria: a fully immersive experience, split across four separate sections to stimulate visitors’ senses in a multitude of sensual ways.

​We took the tunnel to 5 different locations, giving people the opportunity to walk alongside ambassador Margot Robbie, and smell the fragrance as projection-mapped visualisations of the fragrance flooded the walls. They could also take away scented wristbands to remind them of the experience, and - if they wanted to seal the deal there and then - we also had a pop-up store staffed by our Brand Warriors.

Guests dancing in the neon-lit Calvin Klein Deep Euphoria fragrance pop-up
Visitor filming the pink neon Deep Euphoria light installation on a smartphone
Rose projection and neon corridor inside the Calvin Klein Deep Euphoria experience

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Model with bold black and gold face paint, creative campaign imagery by Tribe

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