DEEP EUPHORIA
THE BRIEF
When Calvin Klein announced the release of the latest addition to their Euphoria collection, they asked us to get involved with its campaign. The concept behind the fragrance is to unlock fantasies and embody sensuality.
EXPERIENCE
We created the tunnel of deep euphoria: a fully immersive experience, split across four separate sections to stimulate visitors’ senses in a multitude of sensual ways.
We took the tunnel to 5 different locations, giving people the opportunity to walk alongside ambassador Margot Robbie, and smell the fragrance as projection-mapped visualisations of the fragrance flooded the walls. They could also take away scented wristbands to remind them of the experience, and - if they wanted to seal the deal there and then - we also had a pop-up store staffed by our Brand Warriors.
