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AZERA
THE BRIEF
Our challenge was to create a disruptive and engaging campaign that got people talking about the new store - before and after it opened.
EXPERIENCE
Over 111 days - from the Hampton Court Festival to Golden Square during rush hour, from a Sainsbury's flagship to the famous Taste Festival - our team of Azera Brand Warrior Baristas served delicious, authentic Italian-style coffee from our Piaggio coffee bar.
The Piaggio, chalkboards, baristas and coffee-bean displays provided the perfect backdrop to showcase Azera's taste credentials, giving coffee lovers the chance to try the new Azera Instant Cappuccino range.
LET'S CREATE EXPERIENCES TOGETHER
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