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AZERA

THE BRIEF

Nescafé was launching its new Azera Instant Cappuccino range and wanted coffee lovers to discover its authentic, Italian-style taste.

Our challenge was to take Azera to the people, giving commuters, shoppers and festival-goers the chance to try it for themselves, wherever they were.

Nescafé Azera branded coffee cups at a sampling activation

AZERA

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

Nescafé was launching its new Azera Instant Cappuccino range and wanted coffee lovers to discover its authentic, Italian-style taste.

Our challenge was to take Azera to the people, giving commuters, shoppers and festival-goers the chance to try it for themselves, wherever they were.

EXPERIENCE

Over 111 days - from the Hampton Court Festival to Golden Square during rush hour, from a Sainsbury's flagship to the famous Taste Festival - our team of Azera Brand Warrior Baristas served delicious, authentic Italian-style coffee from our Piaggio coffee bar.

​The Piaggio, chalkboards, baristas and coffee-bean displays provided the perfect backdrop to showcase Azera's taste credentials, giving coffee lovers the chance to try the new Azera Instant Cappuccino range.

Nescafé Azera brand ambassador handing a coffee voucher to a commuter
Smiling customer holding a Nescafé Azera sample pack at an outdoor event
Nescafé Azera sampling gazebo and coffee van at Hampton Court

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