CHRISTMAS TRUCK

THE BRIEF

For many, the Christmas countdown begins at the first sight of the Coca-Cola Christmas truck in the iconic adverts on TV.

Our challenge was to harness some of that magic to drive trial amongst families and teenagers during this most wonderful time of year.

CHRISTMAS TRUCK

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

For many, the Christmas countdown begins at the first sight of the Coca-Cola Christmas truck in the iconic adverts on TV.

Our challenge was to harness some of that magic to drive trial amongst families and teenagers during this most wonderful time of year.

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EXPERIENCE

We took the truck on tour, bringing it to life through innovative projection mapping and interactivity, to bring friends and families closer to a Christmas icon.

Consumers were given an exclusive glimpse of the interior of the truck, and could exchange messages with each other at #HolidaysAreComing.