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OASIS

THE BRIEF

Launch Oasis 'Sours' Range
which was ​new to the market - targeting 16-24 year olds in an innovative, fun and 'Refreshingly honest' way.

​Mass sampling required showcasing the sourness of the product.

Oasis Sours sampling girl in a pink branded T-shirt holding bottles at a UK festival

OASIS

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

​

THE BRIEF

Launch Oasis 'Sours' Range
which was ​new to the market - targeting 16-24 year olds in an innovative, fun and 'Refreshingly honest' way.

​Mass sampling required showcasing the sourness of the product.

EXPERIENCE

Within certain festivals we created an amplified sampling experience with an adaptable add-on, highly targeted and high-volume sampling within paid sites.

​We created a lightweight, portable photo mechanic that enhanced consumers’ reactions to the new sour flavoured Oasis.

​Similarly to the set up of a ‘fun house’ mirror we created a bespoke filter that distorts consumers’ faces to create a shareable photo of their experience.

This not only created further attraction to the Oasis sampling site but increased social media presence across multiple platforms.

Smiling Oasis Sours brand ambassador at a festival sampling stand
Festival-goers trying the Oasis Sours photo mechanic at an outdoor music festival
Oasis Sours experiential staff member beside the distorting mirror photo booth at a festival

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