SUMMER LOUNGE
THE BRIEF
Starbucks® wanted us to create a cream cold foam bar experience, that highlighted ways a go-to iced drink could be elevated with their range of NEW cream cold foams. Our challenge was to generate buzz and talkability amongst Starbucks® fans by communicating the "Starbucks x You" proposition in a fun and engaging way that could be seen as a destination.
THE BRIEF
Starbucks® wanted us to create a cream cold foam bar experience, that highlighted ways a go-to iced drink could be elevated with their range of NEW cream cold foams. Our challenge was to generate buzz and talkability amongst Starbucks® fans by communicating the "Starbucks x You" proposition in a fun and engaging way that could be seen as a destination.
EXPERIENCE
Taking over 194 Piccadilly, we welcomed Londoners into our Starbucks Extra Lounge for a completely complimentary event, where alongside driving trials of the new cream cold foam serves, they got to:
Design an event-exclusive cup, Print an edible selfie on top of their cold foam drinks & strike their best pose in their very own Glambot video shoot to share on socials.
LET'S CREATE EXPERIENCES TOGETHER
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