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LAVENDER

THE BRIEF

Starbucks launching an exclusive new range of lavender drinks was big news they wanted to shout about.

Identifying four of their key stores across the UK, we created a surprise and delight activation designed to generate excitement and drive sales.


Starbucks brand ambassadors on bespoke lavender bikes riding past Tower Bridge, London

LAVENDER

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

Starbucks launching an exclusive new range of lavender drinks was big news they wanted to shout about.

Identifying four of their key stores across the UK, we created a surprise and delight activation designed to generate excitement and drive sales.


EXPERIENCE

Brand Warriors dressed in lavender outfits and bespoke bikes circled the city giving out lavender themed bouquets with scannable gift tags promoting the range to the target audience.

Across eight live days, we distributed 2,400 bouquets and served over 1,000 sip samples in London, Edinburgh, Birmingham, and Manchester.

This initiative resulted in a fivefold increase of daily sales at participating stores compared to the previous week.

Smiling Starbucks brand ambassador holding lavender bouquets for a surprise and delight giveaway
Branded Starbucks bike basket filled with lavender bouquets during a London street activation
Friends holding Starbucks lavender bouquets given out by Tribe brand ambassadors in London

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Model with bold black and gold face paint, creative campaign imagery by Tribe

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