ARDBEG
THE BRIEF
Amazon Treasure Truck and Moet Hennessy wanted to come together to create something special for the Halloween crowds in London, to celebrate the B Movie brand 'World of Ardbeg' and drive sales of the product online.Our challenge was simple - create an unforgettable Halloween experience for whisky fans.
THE BRIEF
Amazon Treasure Truck and Moet Hennessy wanted to come together to create something special for the Halloween crowds in London, to celebrate the B Movie brand 'World of Ardbeg' and drive sales of the product online.Our challenge was simple - create an unforgettable Halloween experience for whisky fans.
EXPERIENCE
We created a Treasure Truck exclusive pop-up bar where visitors could literally ‘Scream for a Sample’ to try Moet Hennessy's whisky brand.Underneath a festoon-lit canvas, framed by illuminated Amazon smile light boxes, guests were invited into enjoy a delicious whisky-based cocktail, served from our fully functioning bar.
They could star in their own scary B-Movie GIF at our surprise photo station.Dressed as themed monsters, our Brand Warriors captivated audiences with 'surprise and delight' moments - promoting Treasure Truck subscription to access exclusive Amazon offers for Ardbeg.
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