AERO
THE BRIEF
The Aero team within Nestlé approached us to help them drive awareness and consideration of Aero® Mousse among their target audience, through a ‘treat moment’ experience and sampling campaign.
The challenge: to attract and engage with a busy and time-poor target audience to experience an Aero® Mousse treat, in order to encourage trial and subsequent purchase consideration – without a drive-to-store MONP mechanic.
THE BRIEF
The Aero team within Nestlé approached us to help them drive awareness and consideration of Aero® Mousse among their target audience, through a ‘treat moment’ experience and sampling campaign.
The challenge: to attract and engage with a busy and time-poor target audience to experience an Aero® Mousse treat, in order to encourage trial and subsequent purchase consideration – without a drive-to-store MONP mechanic.
EXPERIENCE
Using trial as the focal point, we created a simple-but-attractive experience, with a social media tie-in, and took it to high footfall locations across the UK & Ireland.
At the heart of it was a giant Aero Smooth Mousse bubble, filled with swirling gold confetti, that shoppers could step inside for a moment of pure indulgence.
Our brand ambassadors in Discover New #AeroMousse shirts kept the queues engaged and handed out samples, so every visitor walked away having tasted the new mousse.
LET'S CREATE EXPERIENCES TOGETHER
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Campaign
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Campaign
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Campaign
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