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SAMSUNG

THE BRIEF

Amazon wanted to support the launch of the new Samsung Galaxy S20 handset, in collaboration with Amazon Treasure Truck who were running a pre-order offer. 

​Our challenge was to create an exclusive and memorable event that would drive word of mouth and create a buzz around the launch of the new Samsung phone.

Guest trying a Samsung Galaxy phone at an interactive kiosk during an Amazon Treasure Truck launch

SAMSUNG

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

​

THE BRIEF

Amazon wanted to support the launch of the new Samsung Galaxy S20 handset, in collaboration with Amazon Treasure Truck who were running a pre-order offer. 

​Our challenge was to create an exclusive and memorable event that would drive word of mouth and create a buzz around the launch of the new Samsung phone.

EXPERIENCE

We wanted to give attendees the chance to get their hands on the new Samsung Galaxy S20 before its release, and let them try out its key functions, such as the camera, in person.

​Competition winners and guests were invited to the exclusive event to have the first-look at the new Samsung Galaxy S20 and collect their pre-purchased device from the Amazon Treasure Truck at midnight, after watching an exclusive performance by Ella Eyre.

Attendees were able to take the ultimate photo using the S20 handset, see it on large format screen, and choose to print and send the image to share on their own socials. They could also try out all other functions of the phone with product demonstration areas throughout the venue.

Treasure Truck also surprised four lucky attendees with a pair of headphones on the night.

Event host filming the crowd from the stage at the Samsung Galaxy S20 launch for Amazon
Guests taking selfies in front of a video wall at the Samsung Galaxy launch event
Visitor creating a selfie on a Samsung display at the Amazon Treasure Truck launch night

VIEW MORE WORK

Model with bold black and gold face paint, creative campaign imagery by Tribe

LET'S CREATE EXPERIENCES TOGETHER

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