ARDBEG

THE BRIEF

Amazon Treasure Truck and Moët Hennessy wanted to come together to create something special for the Halloween crowds in London, to celebrate the B Movie brand 'World of Ardbeg' and drive sales of the product online. Our challenge was simple - create an unforgettable Halloween experience for whisky fans.

ARDBEG

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

Amazon Treasure Truck and Moët Hennessy wanted to come together to create something special for the Halloween crowds in London, to celebrate the B Movie brand 'World of Ardbeg' and drive sales of the product online. Our challenge was simple - create an unforgettable Halloween experience for whisky fans.

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EXPERIENCE

We created a Treasure Truck exclusive pop-up bar where visitors could literally ‘Scream for a Sample’ to try Moët Hennessy's whisky brand. Underneath a festoon-lit canvas, framed by illuminated Amazon smile light boxes, guests were invited in to enjoy a delicious whisky-based cocktail, served from our fully functioning bar.

They could star in their own scary B-Movie GIF at our surprise photo station. Dressed as themed monsters, our Brand Warriors captivated audiences with 'surprise and delight' moments - promoting Treasure Truck subscription to access exclusive Amazon offers for Ardbeg.