Amazon Treasure Truck and Moet Hennessy wanted to come together to create something special for the Halloween crowds in London, to celebrate the B Movie brand 'World of Ardbeg' and drive sales of the product online.Our challenge was simple - create an unforgettable Halloween experience for whisky fans.
We created a Treasure Truck exclusive pop-up bar where visitors could literally ‘Scream for a Sample’ to try Moet Hennessy's whisky brand.Underneath a festoon-lit canvas, framed by illuminated Amazon smile light boxes, guests were invited into enjoy a delicious whisky-based cocktail, served from our fully functioning bar.
They could star in their own scary B-Movie GIF at our surprise photo station.Dressed as themed monsters, our Brand Warriors captivated audiences with 'surprise and delight' moments - promoting Treasure Truck subscription to access exclusive Amazon offers for Ardbeg.
3200 visitors attended, with 1498 photo GIFs captured and shared on social via our B-Movie photobooth.
Mon - Fri: 9am - 6pm