OnePlus wanted to run an all-encompassing brand activation, showcasing their range of products with the 9 Series phone with its exceptional camera at the forefront.
Our challenge was to create, build, and tour a 360-degree, immersive space that featured touchpoints devised to demonstrate the capabilities of the phones with a focus on education, gamification and surprise and delight moments for loyal super fans and newcomers alike.
We gave shoppers the chance to discover the incredible OnePlus product range, win fantastic prizes on their
Spin-to-Win Wheel and grab a perfect selfie on the NeverSettle swing.
We took the event to Westfield London and Manchester Trafford centre on consecutive weekends during October 2021. A living wall designed to reflect the brand’s visual identity, featured hidden QR codes that, once found, when scanned, revealed an on-the-spot prize. The perfect selfie station provided a backdrop to take a photo taken with the 9 Series camera and share immediately on social channels.
Finally, the giant spin to win wheel engaged crowds for a chance to win exclusive brand prizes.
Over 7,000 visitors engaged with the stand across the two weekends, 544 prizes were won on the Spin-to-Win wheel, 632 selfies captured on the NeverSettle swing and a total of 14.5K impressions made from posts shared online via Instagram & Twitter.
Mon - Fri: 9am - 6pm