ONE PLUS

THE BRIEF

OnePlus wanted to run an all-encompassing brand activation, showcasing their range of products with the 9 Series phone with its exceptional camera at the forefront.

Our challenge was to create, build, and tour a 360-degree, immersive space that featured touchpoints devised to demonstrate the capabilities of the phones with a focus on education, gamification and surprise and delight.

ONE PLUS

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

OnePlus wanted to run an all-encompassing brand activation, showcasing their range of products with the 9 Series phone with its exceptional camera at the forefront.

Our challenge was to create, build, and tour a 360-degree, immersive space that featured touchpoints devised to demonstrate the capabilities of the phones with a focus on education, gamification and surprise and delight.

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EXPERIENCE

We gave shoppers the chance to discover the incredible OnePlus product range, win fantastic prizes on their Spin-to-Win Wheel and grab a perfect selfie on the NeverSettle swing.

We took the event to Westfield London and the Trafford Centre, Manchester on consecutive weekends during October 2021. A living wall designed to reflect the brand’s visual identity, featured hidden QR codes that, once found, when scanned, revealed an on-the-spot prize. The perfect selfie station provided a backdrop to take a photo with the 9 Series camera and share immediately on social channels.

Finally, the giant spin to win wheel engaged crowds for a chance to win exclusive brand prizes.