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SAVANNAH DRY

THE BRIEF

Tribe were asked to introduce a successful South African brand with worldwide prominence to a UK market audience with low level of brand awareness.

​Driving Savanna’s heritage, unique serve and affiliation with ‘dry’ humour were required pillars of all campaign communications.

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SAVANNAH DRY

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

Tribe were asked to introduce a successful South African brand with worldwide prominence to a UK market audience with low level of brand awareness.

​Driving Savanna’s heritage, unique serve and affiliation with ‘dry’ humour were required pillars of all campaign communications.

EXPERIENCE

We developed a 5-month campaign that saw Savanna Dry sampled across multiple on-trade outlets in London, the development of a UK social media presence, and sponsorship, as well as sampling at 14 Holi One festivals, 1 London comedy festival and a full brand experience stand at 2 major festivals in the UK.

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Mastercard girl right
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LET'S CREATE EXPERIENCES TOGETHER

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