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HARRY POTTER

THE BRIEF

The Wizarding World of Harry Potter in Diagon Alley, Florida, was celebrating its one-year anniversary.

Universal wanted to bring a taste of that magic to UK fans and get them sharing their excitement online.

Diagon Alley photo wall and social media kiosk for Universal Studios at London King's Cross station

HARRY POTTER

From brief to live experience, we bring together creative thinking, seamless production and brilliant people to make every campaign happen.

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THE BRIEF

The Wizarding World of Harry Potter in Diagon Alley, Florida, was celebrating its one-year anniversary.

Universal wanted to bring a taste of that magic to UK fans and get them sharing their excitement online.

EXPERIENCE

We commissioned a specially created 3D painting of Diagon Alley at King’s Cross station, giving visitors the chance to step into the world of Harry Potter.

Fans posed inside the scene, with brand ambassadors in Hogwarts house scarves on hand to help them get the perfect shot. Their photos were shared with #UniversalMoments and appeared live on a social media wall beside the artwork.

Visitor tweeting a photo from the Wizarding World of Harry Potter activation on a smartphone
Live social media wall showing #UniversalMoments posts at the King's Cross activation
Brand ambassadors in Hogwarts house scarves reacting at the Diagon Alley experiential stand

VIEW MORE WORK

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Model with bold black and gold face paint, creative campaign imagery by Tribe

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