HAPPINESS
THE BRIEF
Coca-Cola were looking to specifically promote their ‘Choose Happiness’ campaign across London.
They approached us to promote their London-wide campaign, providing people with the essential Coca-Cola experience. On top of this, they needed us to deliver an effective sampling activation including all four Coca-Cola Masterbrand variants.
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THE BRIEF
Coca-Cola were looking to specifically promote their ‘Choose Happiness’ campaign across London.
They approached us to promote their London-wide campaign, providing people with the essential Coca-Cola experience. On top of this, they needed us to deliver an effective sampling activation including all four Coca-Cola Masterbrand variants.
EXPERIENCE
Nominated as one of Campaign & Twitters most successful social media campaigns the 'Tweet for Happiness' vending machine was designed to engage commuters at their least happy place: train stations.
Commuters selected their preferred Coca-Cola flavour, tweeted using the designated hashtag, and a limited edition t-shirt featuring the new branding was released.
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